MetaDAO Brand Guidelines

01Logos

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02Color

70%20%10%
White
#FFFFFFInk
#060606Red
#FF4949

Supporting neutrals

Secondary #484848
Muted #6E6E6E
Disabled #A9A9A9
Border #D2D2D2
Pressed #EEEEEE
Hover #F4F4F4
Inset #F8F8F8

White

Default field and dominant proportion.

Ink

Primary text, structure, and action.

Red

Identity and precise emphasis. Never a background flood.

03Typography

Where the internet comes to fund what’s next.

Die Grotesk
Ag Cut A

10–29 px

Body copy, labels, controls, metadata
Ag Cut B

30–59 px

Section headings and compact display text
Ag Cut C

60–89 px

Page titles and large display text
Ag Cut D

90 px+

Hero, campaign, and poster-scale display

Regular

Use 400 for headlines and core statements.

Light

Use 300 only for large brand prose.

Mono

Use Fragment Mono for filenames, formats, and technical metadata.

Font files are not included in the brand assets.

04Voice & Tone

Direct

Lead with the point.

Economically precise

Name incentives and outcomes exactly.

Open to outsiders

Explain without insider shorthand.

Quietly provocative

Challenge assumptions without theatrics.

Tone

Institutional is calm and evidence-led. Editorial is confident and spare. Product is brief and literal. Social is quick, intelligent, and never slang-forward.